![]() ![]() Under the deal, Synergy will retain its product and service offerings under Atrium's platform umbrella. "The backing of Eldridge Industries and Elysian Park Ventures is ideally placed to continue to accelerate our growth worldwide." Synergy Sports has brought together multiple best-in-class technologies and products to provide an unrivalled end-to-end service covering the capture, production, analysis, distribution and commercialization of sports content. ![]() "Having proven our true value in the basketball industry, we're now excited to be working closely with other sports, like baseball and hockey, alongside a partner that shares our passion to develop sports through innovation in technology," Synergy Sports CEO Mark Silver said in a statement. The funds will be used to expand Atrium's artificial intelligence capabilities, the person said. ![]() The deal would include an additional $60 million backed by Eldridge Industries, Elysian Park Ventures, Atrium executives and Atrium and Synergy Sports shareholders. "Combining their technology with our autonomous video production creates exciting opportunities to simplify workflow for coaches and analysts and accelerates the development of how AI can benefit sports." "Synergy Sports is relied on by virtually every elite and semi-elite basketball team worldwide, and we're delighted for them to join the Atrium Sports family," Nick Maywald, Atrium's chairman, said in a statement. The deal will allow Synergy to access Atrium's platform of comprehensive data and advanced automated video production, create new content and offer more commercial opportunities. Synergy, which is known through the sports world, provides clients such as the National Basketball Association, Major League Baseball and NCAA Division I-II-III, with in-depth performance stats and analytics. 23 March 2021 Ed Dixon News Getty Images SHARE THIS ARTICLE Acquisition expected to close in Q2 2021 Synergy Sports has partnerships with the NCAA, as well as the NBA and MLB Sportradar valued. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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